A lot of effort went into this
By Dave
January 7th, 2009 | Leave a comment
HarperCollins imprint 4th Estate recently produced this slick stop-action video to celebrate its 25th anniversary, titled 25th Estate: This is Where We Live.
This Is Where We Live from 4th Estate on Vimeo.
Will it sell more books for 4th Estate/HarperCollins? Will it save the publishing industry? We don’t know. But the video is impressive.
Writes Apt Studio’s Peter Collingridge:
“We pitched a crazy, beautiful, and ambitious 3-minute animation to 4th Estate’s managing director, John Bond, and marketing director Ben Hurd. The animation would take place in a city made – literally – out of books, and we would pass through the city like a bird flying down the streets, witnessing scenes from these books taking place in lots of different districts over the course of an afternoon, evening and early morning.
“Each district would loosely represent part of their publishing programme – from ‘Museum District’ made up of non-fiction, to the ‘edgy fiction’ part of town (Soho and the red light district) to the European cafe district in the early morning referencing work in translation.”
To visit the 5th Estate CLICK HERE.
To see more background on video, CLICK HERE.
