AAUP joins forces with iPublishCentral
By Elana Evans
June 29th, 2009 | Leave a comment
Scholars continue to look for content through electronic platforms, and university presses are trying to meet the wishes of those readers and writers.
Now both the Association of American University Presses (AAUP) and iPublishCentral have joined forces in finding a new way to realize both those goals.
The AAUP, a nonprofit organization of academic publishers recently announced a cooperative agreement with iPublishCentral, a self-service e-content delivery platform from Impelsys, to support its 130 members in pursuing electronic publishing. The partnership provides AAUP members with a discount for using iPublishCentral’s e-publishing platform and services.
iPublishCentral will also allow participating AAUP members to market books on the Internet, sell content online and promote brands and titles across the Web.
In the first year of the agreement, AAUP members will receive complimentary content hosting services available through iPublishCentral. In following years, members will pay sliding-scale fees based on the number of books they upload to the iPublishCentral site. AAUP will share a small percentage of revenue made from transactions that occur on the AAUP portal using iPublishCentral.
Through iPublishCentral, AAUP members can also launch their own publishing portals, creating online content products and bundles.
Both the economy and the emergence of new technology are taking its toll on traditional publishing companies. This partnership is a good example of two companies deciding to join together, embrace new technology and find a way to thrive during this time.
