Posts Tagged ‘business’

Help for the crowded executive nightstand

Friday, June 20th, 2008

Lots of business leaders are firm believers in reading the secrets to success from other business leaders, if only to keep you thinking about business instead of the latest round of Survivor.
But if you’ve hiked into the wilderness of business book sections, you know there are more books on the market than you could possibly absorb. For some authors, books about business success and leadership have become an industry unto itself.
Soundview Executive Book Summaries, www.summary.com, says it can help cut through the clutter with crisp summaries of the best books in business.

To learn more, CLICK HERE.

Success in business no guarantee of book success

Monday, June 16th, 2008

Entrepreneurs love to tell their success stories, but the book-buying public isn’t necessarily knocking down the doors to read all about it.
Donald Trump and Jack Welch (GE) have produced best-sellers, but like any other genre of books, there are far many more books that don’t sell.
Gary Hirschberg, who runs organic yogurt maker Stonyfield Farm, has sold only 5,000 copies of his book, Stirring It Up: How to Make Money and Save the World. To boost sales, he’s hitting the lecture circuit.

To read the Wall Street Journal, CLICK HERE.

Borders’ independence day

Wednesday, May 28th, 2008

Bookseller Borders, after some seven years of selling its books via Amazon.com, is consolidating and relaunching its own site for selling books and other merchandise.
“We are a bookstore - and we have to be a real bookstore online,” Kevin Ertell, Borders’ group vice president of e-business, told the Ann Arbor News. “We really tried to make (the site) feel like a Borders store.”

The struggling bookseller is staking a lot on the success of the Web site, which the company strives to make look like a bookstore. It features a virtual shelf that can be customized to suit a customer’s taste.

Visit the Web site, CLICK HERE.