Entrepreneurs love to tell their success stories, but the book-buying public isn’t necessarily knocking down the doors to read all about it.
Donald Trump and Jack Welch (GE) have produced best-sellers, but like any other genre of books, there are far many more books that don’t sell.
Gary Hirschberg, who runs organic yogurt maker Stonyfield Farm, has sold only 5,000 copies of his book, Stirring It Up: How to Make Money and Save the World. To boost sales, he’s hitting the lecture circuit.

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