We’ll soon see if Oprah Winfrey’s influence on book sales has the same effect on some of the book world’s newest technology.
Amazon got some free publicity thanks to Oprah Winfrey’s ringing endorsement of the Kindle e-book reader. She’s even offering a $50 discount off the pricy readers at her Web site.
Her Web site acknowledges the initial price is pretty steep for many of her viewers. “Although the Amazon Kindle costs $359, Oprah looks at it as an environmentally friendly investment. ‘I know it’s expensive in these times, but it’s not frivolous because it will pay for itself,’ she says. ‘The books are much cheaper, and you’re saving paper.’ New York Times Bestsellers and New Releases are $9.99 or less, unless otherwise marked.”

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