The AMC cable series “Mad Men” might have limited exposure, but its influence in pop culture runs deep. The cigarette-smoking, martini-swilling culture and its clothing fashions of the’60s (no, not that hippie stuff) has touched off a wave of nostalgia (and a little hostility in some corners) for all things 1960s. Even a book of poetry has gotten an unexpected boost from the show. Says Advertising Age:

“(Fashion designer )Michael Kors isn’t the only one getting inspired by ‘Mad Men.’ Don Draper is also responsible for sparking a revival in sales of Frank O’Hara’s poetry. After a few moments of exposure on a recent episode, sales of ‘Meditations in an Emergency,’ a book of poems published in 1957, skyrocketed, perhaps proving that for budget-starved book publishers, one smart brand integration can make all the difference.

“Eric Price, associate publisher at Grove Press, would not reveal exact numbers but said that sales for the O’Hara book increased more than 218% compared with this time last year. Those are remarkable numbers for any book — and unheard of for a collection of poems by an author who died more than 40 years ago.”

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